Max Photo is a camera specialist with close to 30 years of experience supplying camera equipment and services to the region. The leading retailer has recently unveiled a new retail concept called "Click!".
The fresh identity is the first of more outlets to come for the retail brand,
reputed to be one of the top camera stores for all photography needs. Situated at Funan Digitalife Mall, Singapore's haven for IT and camera enthusiasts, Click!'s sleek, understated style is a burst of fresh air. The interior is built in under three weeks.
Clad in portraiture tones of black and white with the occasional spruce of vibrant hues from the wall murals, the space soaks in clean, contemporary lines and a sleek material palette. Photographic elements are imprinted into the space from furniture and fixtures to finishing, evoking a sense of belonging among photographic hobbyists.
Camera models are displayed in a new light – in circular shelving reminiscent of camera lens aperture; clustered together compactly, the circular shelving is painted an understated vanilla shade. Camera grid lines and frames symbolising camera framing vividly demarcate the borders of glass shelving in sleek black. Chic corners for engaging customers are provided for; their circular moulded discussion tables and round feature ceiling are inspired from the camera lens aperture shape.
This not only creates a consultative and friendly atmosphere, but also a chic ambience suited to the contemporary outlook of the shop.
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